If you're a member of our community, then please use this area to add insights from the episode.
"Make sure comments are helpful"
- Comments can still result in useful traffic but only if you are adding value and not just sending SPAMmy links.
- Comments can still result in useful traffic but only if you are adding value and not just sending SPAMmy links.
@kenontek on Jan 29, 2014
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"Video Syndication"
- Get your content on sites that will push it out to their user base for free.
- Udemy is a great example that many SAAS businesses use.
- Get your content on sites that will push it out to their user base for free.
- Udemy is a great example that many SAAS businesses use.
@kenontek on Jan 29, 2014
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"Social prospecting"
- Search social networks for conversations around your topic / keyword and then interject with helpful content.
- Important that you're truly being helpful and not just ...read more
- Search social networks for conversations around your topic / keyword and then interject with helpful content.
- Important that you're truly being helpful and not just ...read more
@kenontek on Jan 29, 2014
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"Put a badge on others' sites"
- Google's "Certified Partner" is a good example. The badge adds an image of quality to the partner and thus adds value.
- Will result in an inbound link for you.
- Google's "Certified Partner" is a good example. The badge adds an image of quality to the partner and thus adds value.
- Will result in an inbound link for you.
@kenontek on Jan 29, 2014
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"Help a Reporter Out"
- A service that sends twice daily emails to collect quotes for reporters around the topics that they want to write about.
- Many top publications use this service
- A service that sends twice daily emails to collect quotes for reporters around the topics that they want to write about.
- Many top publications use this service
@kenontek on Jan 29, 2014
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"Target competitor mentions"
- Each time you see your competitor mentioned by a strong website, target the same link.
- FIrst make sure you establish a relationship
- Each time you see your competitor mentioned by a strong website, target the same link.
- FIrst make sure you establish a relationship
@kenontek on Jan 29, 2014
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"Partner distributions"
- Decide if there are partners who can distribute your product in return for benefits that cost you relatively little
- Moz's incubator program gives startups a 90-day free ...read more
- Decide if there are partners who can distribute your product in return for benefits that cost you relatively little
- Moz's incubator program gives startups a 90-day free ...read more
@kenontek on Jan 29, 2014
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"Email some of your first customers manually"
- Adds a personal touch that will help retain the customer
- Creates a 2-way channel to give you feedback about your product
- Adds a personal touch that will help retain the customer
- Creates a 2-way channel to give you feedback about your product
@kenontek on Jan 29, 2014
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"Use your FAQ to target the long tail"
- Based on your key word research use FAQ topics to target the keywords you want to rank for. Make sure each FAQ page has clear CTA's.
- Use tools such as ...read more
- Based on your key word research use FAQ topics to target the keywords you want to rank for. Make sure each FAQ page has clear CTA's.
- Use tools such as ...read more
@kenontek on Jan 29, 2014
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In this episode Andrew teaches us 21 different customer acquisition tactics, many of which he has personally used to grow Moz and his other businesses. There's not a lot of small talk in this episode, just pure tactics!