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1. Interesting analogy: Diamond candles are kind of lottery tickets for women. People love to be surprised and to believe they could get a great deal by purchasing something (like getting a candle ...read more
@LeCoupa on Dec 10, 2014
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Justin has created a physical product with a very strong digital presence. Their Facebook page has over 250k likes, and their YouTube videos have received millions of views. He has a deep understanding of product virality.