HEY   HOMBRE!
It looks like this is your first visit. For the next hour you can use the promo code:
to get a free week of GHTV. You’ll never see this deal again, so don’t be a stupid head.
deal countdown

Please rotate your tablet to
use GrowthHacker TV.

11 Notes

You are watching an episode with Dick Talens


Episode 0 / Sep 06, 2013 / Length (0:38)

If you're a member of our community, then please use this area to add insights from the episode.

Dick is the Chief Growth Officer at Fitcracy. Fitocracy is a social network for fitness. Community is # one, but gamification and tracking is important too. Goal is to level up fitness.

Got a MVP up ...read more
@jack44farrell on Feb 19, 2014
Submit
"Find new channels"
- Dave McClure always told him that startups are likely to die anyway, so might as well try some crazy things
- This has been the mindset of Fitocracy and most of their major ...read more
@kenontek on Feb 6, 2014
Submit
"Be careful with gamification"
- Dick warns that gamification tends to be overused and often with the wrong goals
@kenontek on Feb 6, 2014
Submit
"Focus on 1 Metric"
- Dick recommends focusing on one retention metric that reflects the health of your user base
- Then work on optimizing the heck out of it
@kenontek on Feb 6, 2014
Submit
"Dick's formula on what makes a strong growth hacker"
- Empathetic - understand what the user wants
- Creative- hypothesize solutions
- Understands the numbers - but don't need to be a PhD in math
@kenontek on Feb 6, 2014
Submit
"Sex still sells"
- Dick was interested in what the most active users in the community were talking about
- It turns out that it was guys that were trying to flirt with hot women. Any surprise?
@kenontek on Feb 6, 2014
Submit
"Onboarding process"
- The team noticed that new users were more likely to stick around if they got "props" for early actions
- So Dick decided to try auto-propping new users from popular members of ...read more
@kenontek on Feb 6, 2014
Submit
"Team-Market" Fit
- The team loves fitness and are very sociable. They truly enjoy hanging out with other fitness people and through this grapevine they got in touch with Arnold Schwarzenegger
- ...read more
@kenontek on Feb 6, 2014
Submit
"Keyword hacking on iTunes"
- Each time the guys uploaded a new version of their app to iTunes they tried new variations of the description, title, etc.
- They then checked how the app ranked for ...read more
@kenontek on Feb 6, 2014
Submit
"Multi-use Invite Codes"
- Added a new twist to invite codes by making each one usable 10x
- So users that got one felt very lucky and gave them to friends
- They also spread them all over the web on ...read more
@kenontek on Feb 6, 2014
Submit

If you're a member of our community, then please use this area to add any resources mentioned in the episode.

 

Apps

Articles

Audio

Books

Courses

SlideDeck

Videos

Other

Show All

Only show links I haven't clicked

Key takeaways from GHtv interview with Dick Talens
Hey, this video is only for our members
The three most recent videos are always free to watch, but this video is only available to our members.
SIGNUP
warning: 1 out of 29 people who click play become members
Tweet this video
Well, it looks like you made it to the end of the video, so you must have liked it. Why don't you share it?
Tweet
Your account is past due.
Your account is currently past due. In order to continue this episode, please update your billing info.
Update
Unlock The Most Recent Three Episodes
Enter your email to unlock the most recent three episodes,
and we'll let you know when new episodes are added.
PLAY
Dick Talens
Learn how Fitocracy, a fitness social network, went from 0 to 1.5 million users. Dick teaches us why gamification can only account for so much, why the community is more important than anything else, and the importance of team-market fit.