HEY   HOMBRE!
It looks like this is your first visit. For the next hour you can use the promo code:
to get a free week of GHTV. You’ll never see this deal again, so don’t be a stupid head.
deal countdown

Please rotate your tablet to
use GrowthHacker TV.

Beginner

Advocacy Mob


Find and join all relevant conversations
goal
Create a group of people that automatically join relevant online conversations on your behalf, thereby driving targeted traffic back to your product, increasing your SEO, and causing your product to be ubiquitous online.
Ingredients
Odesk
Google News
Personnel
Anyone


Time
1-2 Hours
Hey, this recipe is only for our members
The three most recent recipes are always free to read, but this recipe is only available to our members.
SIGNUP
Your account is past due.
Your account is currently past due. In order to interact with the community, please update your billing info.
Update

Step One

Blog posts, forum threads, videos, slides, and more, which are targeted at your industry, are always being published online. If you can have a presence in the comments section of this content then it will provide targeted traffic back to your site, and increase your SEO rankings. First, visit www.Odesk.com (or similar services), and search for data entry or writing freelancers that seem to have some level of understanding of your industry. You'll reach out and hire as many of these workers as you deem necessary for the amount of content being published online in your industry.

Step Two

Now, you'll instruct these workers to setup Google News alerts at www.google.com/alerts/manage. You'll provide a list of keywords and phrases that they should be getting alerts for. Within the alerts manager settings it should be set to email them news "as-it-happens" so that they can be the first ones to new content as it is published.

Step Three

Instruct these workers to visit the sites which triggered their alerts, and if it seems relevant to your company, they are to comment. It is important that they actually read the blog (or whatever it is) and provide meaningful dialogue. They are to use your site as the link in their profile, and they should also link to your site within the comment itself (if appropriate).

Conclusion

Once this system is in place you'll have a mob of all-knowing advocates, speaking on your behalf online. (Photo by Natura Cosmético)