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3 Notes

You are watching an episode with Tom Morkes

Episode 0 / Dec 31, 2013 / Length (0:45)

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6 Steps to Pay What You Want

1. Clarify the offer

2. Be Human

3. Appeal to idealism

4. Anchor the price

5. Steer the customer to the right choice

6. Leverage charity
@kenontek on Jan 29, 2014
"Allowing customers to pay what they want allows everyone to try the product"

- Nobody drops out because they deem the price too high.

- As opposed to free trials you don't have to worry about ...read more
@kenontek on Jan 29, 2014

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Tom Morkes
Pricing your product or service is always difficult, but have you ever considered letting people pay whatever they want? Tom literally wrote the book on the subject, and in this episode he teaches us how to pull this pricing strategy off.