HEY   HOMBRE!
It looks like this is your first visit. For the next hour you can use the promo code:
to get a free week of GHTV. You’ll never see this deal again, so don’t be a stupid head.
deal countdown

Please rotate your tablet to
use GrowthHacker TV.

3 Notes

You are watching an episode with Tom Morkes


Episode 0 / Dec 31, 2013 / Length (0:45)

If you're a member of our community, then please use this area to add insights from the episode.

6 Steps to Pay What You Want

1. Clarify the offer

2. Be Human

3. Appeal to idealism

4. Anchor the price

5. Steer the customer to the right choice

6. Leverage charity
@kenontek on Jan 29, 2014
Submit
"Allowing customers to pay what they want allows everyone to try the product"

- Nobody drops out because they deem the price too high.

- As opposed to free trials you don't have to worry about ...read more
@kenontek on Jan 29, 2014
Submit

If you're a member of our community, then please use this area to add any resources mentioned in the episode.

 

Apps

Articles

Audio

Books

Courses

SlideDeck

Videos

Other

Show All

Only show links I haven't clicked

Hey, this video is only for our members
The three most recent videos are always free to watch, but this video is only available to our members.
SIGNUP
warning: 1 out of 29 people who click play become members
Tweet this video
Well, it looks like you made it to the end of the video, so you must have liked it. Why don't you share it?
Tweet
Your account is past due.
Your account is currently past due. In order to continue this episode, please update your billing info.
Update
Unlock The Most Recent Three Episodes
Enter your email to unlock the most recent three episodes,
and we'll let you know when new episodes are added.
PLAY
Tom Morkes
Pricing your product or service is always difficult, but have you ever considered letting people pay whatever they want? Tom literally wrote the book on the subject, and in this episode he teaches us how to pull this pricing strategy off.